Irina Maltseva - The Official SpyFu Blog

When organic traffic drops, AI Overviews get blamed first. It's an easy target. But the full picture is messier, and if you only fix half the problem, you'll keep chasing your tail.

Last month, I watched a SaaS founder's face go pale during a strategy call. His company's blog, which had been driving 40% of demo requests, suddenly lost half its