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Uncover SEO competitor strategies, identify opportunities, and improve your rankings. Learn keyword analysis, on-page SEO, content gaps, backlinks, and more.
Links are still a key part of showing topical authority and giving customers helpful info. Understand the nuances of internal and external links to supercharge your SEO efforts.
The internet has no shortage of opinions, especially when it comes to SEO. And they can be exhausting. This comes from a mix of once-good advice now being outdated, and unconfirmed theories making
A comprehensive comparison of Ahrefs and SpyFu: : Which SEO tool actually fits how you work and what you want to find?
Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a
When you search a competitor's SEO Keywords, you can use that information to improve your own rankings. The best SEO keyword tool will reveal a website's organic keywords that
Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar
[Follow this 14-step SEO Audit checklist to find SEO errors and boost your Google rankings.
Google’s algorithm now has over 200 ranking factors, and it all works under an umbrella of meeting](/content/blog/seo-audit/index.html)
The first step to building your own website is to build a sitemap for it. In this post, we’ll take a look at what sitemaps are, why you need them, and the
Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for
SEO audits are essential for maintaining your website's health and ensuring high search rankings. But with so many tools on the market, how do you choose the right one for your
We've compiled a list of powerful competitor analysis tools. Competitive analysis takes repetitive searches and deep dives, so the right tools help you take action where it counts.
Google has been steadily automating Search campaigns for years, and the September 2026 AI Max migration may be the biggest shift yet. The biggest question isn’t whether automation can improve performance. It’
When organic traffic drops, AI Overviews get blamed first. It's an easy target. But the full picture is messier, and if you only fix half the problem, you'll keep chasing your tail.
You can check a website's backlinks to learn which websites could potentially link to your site too. SpyFu lets you see which specific pages are pointing to your competitors to help
[For years, websites have been spending billions of dollars every month on Google Ads. All of those ads create patterns--which are far more helpful when they are built from strong, consistent examples.
We’](/content/blog/turn-spyfus-ppc-tools-into-true-market-intelligence/index.html)
[We just rolled out a massive PPC data expansion across SpyFu. And this isn’t a tweak or a tune-up—it’s the biggest upgrade to our PPC data in years.
Starting at](/content/blog/update-more-google-ads-ppc-data/index.html)
Last month, I watched a SaaS founder's face go pale during a strategy call. His company's blog, which had been driving 40% of demo requests, suddenly lost half its
[In SEO, everything is measurable. From impressions to clicks and sessions, there are dozens of SEO metrics you can track and monitor.
But here’s the catch: not all metrics deserve your attention.](/content/blog/crucial-seo-metrics-to-monitor/index.html)
You can check a website's keyword ranking on google to track its SEO performance, gauge your visibility, or review a competitor's content. Tools like SpyFu let you see where
I’ll admit it—one of my favorite parts about SpyFu GPT is just how powerful it becomes in the right hands. When you know what you’re looking for, it can take
[Every so often, someone comes to me for help with their website. It happens because I’ve spent 25 years building businesses online and people know I can cut through the noise.
One](/content/blog/tap-into-expert-seo-advice-on-your-terms/index.html)
[Update 10/16/2025: we can confirm from our data partner that we will continue sharing Top 100 keyword data without interruption. Cue the celebration horns! 🎉
This article was originally titled The Top](/content/blog/the-top-100-doesnt-have-to-die-but-we-need-your-help/index.html)
[ChatGPT is unrivaled at packaging up advice that's easy to follow. With just a few questions, you can have complex processes broken down into easy steps.
To me, ChatGPT is like](/content/blog/spyfu-gpt-meets-you-where-you-are/index.html)
[If you’re using ChatGPT to do keyword research, you might be making a huge mistake—and not even know it.
ChatGPT is incredible at brainstorming. It’s quick, clever, and great at](/content/blog/dont-risk-your-work-on-imaginary-data/index.html)
[Amanda was determined to find a better way, even if she had to invent it herself.
See, writing social captions sounds quick and easy—until you’re trying to make each one searchable,](/content/blog/smart-fixes-real-data-social-seo/index.html)
[You can use SpyFu data inside ChatGPT to supercharge your results.
This combination solves one of ChatGPT's biggest flaws--making up data that it doesn't have. Now with a custom](/content/blog/get-spyfu-data-in-chatgpt/index.html)
You can check a website's traffic to measure a competitor, research a potential client, or track trends in an industry. Tools like SpyFu let you see how many people are clicking
[Maybe you didn't know. I sure didn't.
ChatGPT makes up data that it doesn't have. I'll admit that I've laughed about its obvious](/content/blog/chatgpts-bad-habit-gave-us-a-big-idea/index.html)
SpyFu has offered a free educational partnership program to students and educators for nearly 20 years. Any instructor or student can get full SpyFu access to use in an educational setting. It’s
With My Sites, SpyFu gives you a flexible and insightful home base for all of your search marketing research. It tracks daily data points on keywords, clicks and average position for your most important websites.
Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the
Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as
Unlock the secrets to outperforming your rivals with a comprehensive PPC competitor analysis. Learn how to refine your strategy, optimize ad performance, and boost ROI in the competitive world of online advertising.
Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.
[Patrick and Amanda recently sat down with teammate Tree Fine—SpyFu’s resident AI and Google Ads expert—to explore how AI is revolutionizing Google Ads management through scripting.
Not only does Tree](/content/blog/3-powerful-automations-for-google-ads/index.html)
Google Ads can give you nearly-instant results. You can get up and running in less than an hour and, there's nothing stopping you from landing a sale at the end of
A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so search engines like Google and
If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to
You might already be using a tool that can expand into a traffic and marketing opportunity magnet for you. Google Alerts tracks mentions of your brand and can find new focus areas for
[You’ve been able to dig into your competitors’ Google Ads with SpyFu, but this newest update to Ad History loads it with upgrades across the board.
Watch this video to see how](/content/blog/spyfu-ad-history-lands-a-massive-upgrade/index.html)
Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search
The best SEO title optimization helps search engines serve up your page on the right SERPs and make readers click through once they see it. Get our best tips to do it right.
[At 12 years old, most kids are playing games on their phones—not building them. But my son, Sawyer, took a different route. His goal: a new iPhone.
After being told he’d](/content/blog/12-year-old-built-app-ai/index.html)
[We will retire the SpyFu Recon Reports on March 31, 2025.
For many of our customers, you are likely using our newer, on-page reporting instead. If that's the case, this won&](/content/blog/recon-files-are-retiring/index.html)
This SEO tool comparison pops up more than any other: SpyFu vs Semrush vs Ahrefs. These past few years, we've seen battles for the strongest tool to deliver keyword insights, making
Writing guest posts is a longstanding SEO best practice--for good reason. It exposes you to new audiences, gives you a new platform for your ideas, and--let's say the big SEO part--you
[With so much competition and evolving algorithms, it can be extremely challenging to get your website to the top of Google. Still, you can optimize your pages with the right focus.
With careful](/content/blog/top-of-google-search/index.html)