SEO Content Overview

SEO Competitor Analysis: Guide to a Winning Strategy

Uncover SEO competitor strategies, identify opportunities, and improve your rankings. Learn keyword analysis, on-page SEO, content gaps, backlinks, and more.

Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords

The internet has no shortage of opinions, especially when it comes to SEO. And they can be exhausting. This comes from a mix of once-good advice now being outdated, and unconfirmed theories making

Ahrefs vs SpyFu: An Unbiased SEO Tool Comparison

A comprehensive comparison of Ahrefs and SpyFu: : Which SEO tool actually fits how you work and what you want to find?

Run a Content Gap Analysis to Create Content People Crave

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a

An SEO Keyword Tool to Spy On Your Competitor's Rankings

When you search a competitor's SEO Keywords, you can use that information to improve your own rankings. The best SEO keyword tool will reveal a website's organic keywords that

A 14-Step SEO Audit Checklist to Boost Your Rankings

Follow this 14-step SEO Audit checklist to find SEO errors and boost your Google rankings. Google’s algorithm now has over 200 ranking factors, and it all works under an umbrella of meeting

Make the Most of a Link Sharing Offer

Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for

The 9 Best SEO Audit Tools to Keep Your Page Fresh

SEO audits are essential for maintaining your website's health and ensuring high search rankings. But with so many tools on the market, how do you choose the right one for your

What "Good SEO Performance" Looks Like in a Zero-Click World

When organic traffic drops, AI Overviews get blamed first. It's an easy target. But the full picture is messier, and if you only fix half the problem, you'll keep chasing your tail.

Check any Website's Backlinks

You can check a website's backlinks to learn which websites could potentially link to your site too. SpyFu lets you see which specific pages are pointing to your competitors to help

SEO Strategies That Hold Up as Search Keeps Changing

Last month, I watched a SaaS founder's face go pale during a strategy call. His company's blog, which had been driving 40% of demo requests, suddenly lost half its

9 Crucial SEO Metrics To Consistently Monitor

In SEO, everything is measurable. From impressions to clicks and sessions, there are dozens of SEO metrics you can track and monitor. But here’s the catch: not all metrics deserve your attention.

Reverse Engineering an SEO Power Player through ChatGPT

I’ll admit it—one of my favorite parts about SpyFu GPT is just how powerful it becomes in the right hands. When you know what you’re looking for, it can take

The Top 100 Lives! Thanks to your help.

Update 10/16/2025: we can confirm from our data partner that we will continue sharing Top 100 keyword data without interruption. Cue the celebration horns! 🎉 This article was originally titled The Top

Check any Website's Traffic

You can check a website's traffic to measure a competitor, research a potential client, or track trends in an industry. Tools like SpyFu let you see how many people are clicking

Track Daily SEO Gains with SpyFu’s New “My Sites” Dashboard

With My Sites, SpyFu gives you a flexible and insightful home base for all of your search marketing research. It tracks daily data points on keywords, clicks and average position for your most important websites.

E-E-A-T: Google's Quality Rubric for Better Rankings

Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our

SEO For Google: Our Guide to Google Search Engine Optimization

SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as

How To Use Google Trends: 10 Unique Ways To Boost Your SEO

Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.

Create an XML Sitemap for Any Website

A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so search engines like Google and

WWW vs Non WWW: Which is Right from SEO Perspective

If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to

How to Write Meta Tags for SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search

SEO Title Tags: 5 Easy Rules (+Examples to Learn From)

The best SEO title optimization helps search engines serve up your page on the right SERPs and make readers click through once they see it. Get our best tips to do it right.

Recon Files are Retiring: Next Steps

We will retire the SpyFu Recon Reports on March 31, 2025. For many of our customers, you are likely using our newer, on-page reporting instead. If that's the case, this won&

How to Get to the Top of Google Search: 18+ Tips

With so much competition and evolving algorithms, it can be extremely challenging to get your website to the top of Google. Still, you can optimize your pages with the right focus.

Semrush vs SpyFu: Which Tool Gives Better SEO Insights?

With the right SEO tools in your arsenal, you can outrank competitors, drive targeted traffic, and skyrocket your online success. SpyFu and Semrush are two stand-out platforms for digital marketers, but how do

Benefits of Featured Snippets: An SEO Guide

Unlock the power of featured snippets for SEO. Boost visibility, drive traffic, and establish authority with concise, instant answers at the top of search results. Learn how to optimize and dominate the search landscape.

On-Page vs. Off-Page SEO: What's the Difference?

In this guide, we are going to clearly explain the difference between on-page versus off-page SEO, their importance, and the key factors that impact each one. While these are certainly separate practices, you

SEO Keyword Research: The Foundation of Organic Traffic Success

SEO keyword research is crucial for driving organic traffic and improving search engine rankings. Discover how to conduct effective keyword research and implement it in your content.

Mobile SEO: Top Tips to Improve Your Mobile Rankings

Mobile accounts for 59.45% of web traffic worldwide. We know that Google dominates the search engine pack with 91.62%

The Biggest SEO Trends To Stay on Top of This Year

Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will

Semrush vs Moz: The SEO Showdown You've Been Waiting For

Semrush vs. Moz: Which SEO tool reigns supreme? Read this comprehensive comparison of features, pricing, user experience, and customer support to make an informed decision.

How Do Search Engines Work? A Guide On Crawling, Indexing, and Ranking

Search engines are your portal to the internet. They break down huge mountains of information to answer a user's query in milliseconds. They make it seem simple, so how do search

Google Search Operators: 50+ Advanced Search Commands

Google search operators are special commands that help you get more relevant search results. You type your search into the Google search bar, and these simple commands make your

Google's Core Web Vitals Put All Eyes on UX

Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank

SEO Comparison Tools can Supercharge Your Content Marketing Plans

SEO is a competitive field where anyone in the world could be your next challenger. Half the battle is knowing what your competition is doing now and what they plan to do in

The 8 Best Free SEO Tools to Help Your Workflow

If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly

How to Improve Google Rankings: 10 Tried and Tested Ways

You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.

SEO Tips for Small Businesses

It's a new landscape, and small businesses are booming. It might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing

The Best SEO Podcasts

A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for

What is Thin Content and Why Does it Hurt SEO?

Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how

On-Page SEO Checklist: Successfully Optimize Your Website

Ranking high on a search is a top priority for good reason. It helps your organic website traffic build at a steady pace, and it increases brand awareness and credibility. All of that

9 Free SEO Certifications to Add to Your Resume

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the

Compare Your Ranks Against Competitors

Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled

How To Do Local SEO Research

Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses

Search Features: Get More out of Google's Results Page

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” and

What are SERP Features? (And How to Get Them)

SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.

The Ultimate Guide to Nail Your Video SEO Strategy

Did you know that video will constitute 82% of all global IP traffic by the year 2022? This clearly shows

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content.

15 SEO Link Building Tools to Help You Build Backlinks

Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the