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SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Win in AI & Google Search
Transform your metrics + competitor SEO & PPC research into AI-powered actions
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Research
Highlight your Opportunities. Learn your competitors' secrets and build from them.
See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.
Build
SpyFu data transforms ChatGPT into a results engine.
Even if your first question is "What should I do?" SpyFu GPT takes it from there, turning uncertainty to action.
Optimize
Upgrade your pages to win in AI & SEO
Competitors answer questions you don't.We fill the gaps for you. Proven results in 6 days.
Prove
Prove ROI with daily performance tracking.
Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.
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Boost visibility in Google Search & AI answers
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Research
Highlight your Opportunities. Learn your competitors' secrets and build from them.
See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.
Build
SpyFu data transforms ChatGPT into a results engine.
Even if your first question is "What should I do?" SpyFu GPT takes it from there, turning uncertainty to action.
Optimize
Upgrade your pages to win in AI & SEO
Competitors answer questions you don't.We fill the gaps for you. Proven results in 6 days.
(copy) Arcade 3.0 (clone for sf)
Boost visibility in Google Search & AI answers
Show Me
Invalid domain for site key.
ERROR for site owner:
Invalid domain for site key
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Prove
Prove ROI with daily performance tracking.
Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.
Upgrade your pages to win in AI & SEO
Competitors answer questions you don't. We fill the gaps for you.
Proven results in 6 days.
(copy) Arcade 3.0 (clone for sf)
Boost visibility in Google Search & AI answers
Show Me
Invalid domain for site key.
ERROR for site owner:
Invalid domain for site key
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Real Customer Results
Watch the Video
Supercharge ChatGPT with Real Search Data
SpyFu data transforms ChatGPT into a marketing results engine.
Even if your first question is "What should I do?" - SpyFu GPT takes it from there, turning uncertainty into action.
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How can I improve my website?
Sure. I'll walk you through it step-by-step:
Talked to api.spyfu.com
First, let's look at where you're getting traffic:
Organic Clicks / Month: 17,720
Organic Keywords: 2,183
…
Now, let's see which pages are..
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Download your Competitors' most profitable keywords & ads
Learn from their mistakes without suffering them yourself.
Take their biggest wins and build on top of them.
SEO
PPC
Content
AI
Backlinks
Mentions
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Prove ROI with Daily Performance Tracking
Watch your site grow. Monitor traffic, clicks, impressions, keyword rankings, ad performance.
Updated every 15 minutes.
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Stream Billions of Data Points
Live SEO & PPC intelligence, refreshed every 15 seconds.
Live Data
Updated every 15s
38 countries
Search + Clickstream + AI
More Data
7.2 Trillion
search results indexed
Keywords
13.1 Billion
with advanced metrics
Websites
152 Million
for competitive research
Competitive Advantage *
20x more
paid keywords and ads
2x more
organic rankings
\* Compared to Semrush and Ahrefs. View Proof
Data Freshness & History
40k SERP
updates every second
18+ years
historical data
Build with the SpyFu API
Customize your stack and automate exports with fast, documented endpoints.
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What customers say about SpyFu
Proof that competitive intel, PPC History, and keyword research can be both powerful and easy to use.
5.0
SpyFu is OnPoint!
Ad spend visibility, PPC forecasting, and deep competitor intel - all at a price that just works.
Anthony J.
Digital Marketing Specialist - SMB (≤50)
Verified via
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Analyzing SEO & ad competition is easy.
Ad History shows how competitors iterate. PDFs & exports make it simple to circulate insights across teams.
James K.
Growth Engineer • Mid-Market (51-1000)
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The data keeps me subscribed
Rank tracking, keyword research, and ad reverse-engineering uncover opportunities and expand market share.
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President • SMB (≤50)
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PPC Competitor Research
Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
\ Google Ads Competitor Keyword Spy Tool \ \ Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword.](/content/ppc/keywords/index.html) \ Monitor PPC Competitors \ \ Keep track of every domain bidding on your Google Ads. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.](/content/ppc/competitors/index.html) \ Find Competitors' Keywords you Don't Already Buy \ \ Type in your domain, and we'll show you the core keywords that your top Google Ads competitors buy but you don't.](/content/ppc/kombat/index.html) \ Google Ads Advisor - Our Best Google Ads Keyword Research \ \ Enter YOUR website. We analyze all your competitors' Google Ads bidding history and recommend the most profitable keywords you're not already buying.](/content/ppc/adwords-advisor/index.html) \ Competitor Google Ads Campaign and Ad Test History \ \ Browse your competitor's complete Google Ads campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out.](/content/ppc/ad-history/index.html) \ PPC Negative Match Recommendations \ \ Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.](/content/recon/index.html) \ PPC Ad Rank Tracker \ \ Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free.](/content/rank-tracking/index.html)
SEO Competitor Research
Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
\ Research Competitors SEO Keywords \ \ Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get.](/content/seo/keywords/index.html) \ Spy on Your SEO Competition \ \ Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.](/content/seo/competitors/index.html) \ Multi-Competitor Keyword Tool \ \ Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are.](/content/seo/kombat/index.html) \ Complete Keyword Ranking History \ \ Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.](/content/seo/ranking-history/index.html) \ Custom Branded SEO Client Reports \ \ Custom branded SEO reports designed to land and retain clients. Prove your value > Highlight opportunities > Show competitor action.](/content/seo/reports/index.html) \ Check Competitor Backlinks by Keyword \ \ Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.](/content/seo/backlinks/index.html) \ Influencer Marketing - Social Outreach for Backlinks \ \ Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.](/content/backlinks/backlinks-outreach/index.html) \ Track your SEO Keyword Rankings \ \ Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take.](/content/rank-tracking/index.html)
Keyword Research Tools
\ Google Keyword Tool Alternative \ \ Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.](/content/keyword/related-keywords/index.html) \ Keyword Groups and Bulk Upload \ \ Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them.](/content/keyword/bulk-upload/index.html) \ PPC Ad Test Winners and Losers \ \ Learn the secret tricks of the most successful advertisers for any keyword. See the results of every ad test ever run. Take the successes, avoid the mistakes.](/content/keyword/ad-history/index.html) \ Google Ads Keyword Advice for Your Campaign \ \ Type in a keyword, see the most profitable keywords in that niche. It's that simple. Everything we know about competitor-driven Google Ads research in one click.](/content/keyword/adwords-advisor/index.html) \ Quality Backlinks for Specific Keywords \ \ Enter a keyword and see the sites and backlinks that help you rank on that keyword. SpyFu backlink recommendations are 100% safe and actively indexed by Google.](/content/keyword/backlinks/index.html) \ PPC and SEO SERP Analysis \ \ Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. Uncover the weak sites that manage to rank anyway and learn their secret.](/content/keyword/serp-analysis/index.html) \ SEO Keyword Ranking History \ \ Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.](/content/keyword/ranking-history/index.html)
Domain Leads and Top Lists
Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.
\ Top Websites by Google Ads Spend and Search Traffic \ \ We sorted 50 million+ websites into lists like Top Advertisers by State and City. Drill in by SEO traffic, social media and more.](/content/outreach/domain-top-lists/index.html) \ Highest CPC and Most Searched Keywords \ \ Our keyword metrics come directly from Google Keyword Planner and we created lists of the highest CPC and search volume keywords.](/content/outreach/keyword-top-lists/index.html)
Step-by-Step Guides
We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.
[Find the Keywords Most Important in Your Market \ \
- Discover core niche keywords.\
- Organize them into concepts.\
- Expand the groups.\
- More...](/content/blog/find-important-keywords-market/index.html) [Increase Your Rank on Specific Keywords \ \
- Research keywords to focus on.\
- Set a baseline.\
- On-page technical audit.\
- More...](/content/blog/moving-page-specific-keywords/index.html) [Starting a New Google Ads Campaign \ \
- Get a Google Ads account up and running the right way.\
- Find the most sure-win keywords.\
- Start with winning ad copy.\
- More...](/content/blog/google-ads-tutorial/index.html) [Researching Your Competitor's Marketing Strategy \ \
- Search for your competitor's domain.\
- Search for your domain.\
- Dig deeper and look at history.\
- More...](/content/blog/tutorial-researching-competitors-marketing-strategy/index.html) [Planning a Content Marketing Campaign \ \
- Don’t shoot for perfect.\
- Understand your goals.\
- Set a baseline.\
- More...](/content/blog/tutorial-planning-content-marketing-campaign/index.html) [Use Keyword Tools in Your Research \ \
- Understand 3rd party tools vs Google's keyword tool\
- Learn how to use keyword tool for research\
- Review top keyword tools available\
- More...](/content/blog/keyword-tools-search-marketing-strategy/index.html)
Plus a Library of over 200 Video Tutorials
We cover everything from a Full Tour of every aspect of SpyFu to our super laid-back cancellation and refund policy.
Membership starts at just $33/month. Unlimited data and downloads.
30-day, no questions-asked, money back guarantee. No contracts. Zero hoops.
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This feature is coming soon. We're actively building it and will make it available here when it's ready.
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This feature is coming soon. We're actively building it and will make it available here when it's ready.
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